TVXQ (an initialization of Tong Vfang Xien Qi (Chinese: 东方神起), sometimes stylized as TVXQ!) is a South Korean pop group formed in 2003 under SM Entertainment. In South Korea they are known as Dong Bang Shin Ki (Korean: 동방신기), often abbreviated as DBSK. In Japan they are known as Tohoshinki (Japanese: 东方神起), where they are one of the very few K-pop acts seen exclusively as J-pop artists. Their name translates to "The Rising Gods of the East".