要说派克卓尔(Parker Sonnet),首先要说一下派克式雅。在派克75大卖的年代过去之后,派克发现自己过得非常艰难,其销售额很大一部分来自于低利润的Jotter系列圆珠笔和铅笔,但这并不是派克的强项。于是派克决定要抢占10-100美元区间的钢笔市场,因此委托设计师 Geoff Hollington设计了派克式雅。派克式雅设计简单、性能可靠,价格适中,很快开始大卖。这时大约是1991年。
然而派克75在这时停产了,派克决定要研发一款钢笔来替代派克75,于是又找到了设计师Geoff Hollington,要求设计一款性能可靠、外观吸引人的钢笔。卓尔系列应运而生。‘—Pens are very, very simple products in some ways: the have rotational symmetry,their size is constrained by ergonomics, as is the shape to a large extent;they are very well evolved - the clip for instance works well in pockets andbags and it stops the pen rolling off the table. So when designing a pen youhave only a small space in which to move. Add the need for strong brandauthenticity and the space becomes very tight indeed. That’s why, in myopinion, properties like proportion, balance and elegance are very important,Hollington says.’ 设计师Geoff Hollington认为,对于一款钢笔,其比例、平衡和优雅这三个特点非常重要。派克卓尔确实是这样一款钢笔。
然而派克75在这时停产了,派克决定要研发一款钢笔来替代派克75,于是又找到了设计师Geoff Hollington,要求设计一款性能可靠、外观吸引人的钢笔。卓尔系列应运而生。‘—Pens are very, very simple products in some ways: the have rotational symmetry,their size is constrained by ergonomics, as is the shape to a large extent;they are very well evolved - the clip for instance works well in pockets andbags and it stops the pen rolling off the table. So when designing a pen youhave only a small space in which to move. Add the need for strong brandauthenticity and the space becomes very tight indeed. That’s why, in myopinion, properties like proportion, balance and elegance are very important,Hollington says.’ 设计师Geoff Hollington认为,对于一款钢笔,其比例、平衡和优雅这三个特点非常重要。派克卓尔确实是这样一款钢笔。