stars Spotify and Apple Music are becoming increasingly bitter rivals, and according to new reports from The New York Times and Bloomberg, the feuding is now affecting artists. Spotify has been punishing artists who agree to Apple Music exclusives, displaying their content less prominently and offering fewer promotional opportunities.
Spotify对在AppleMusic做过短期/长期独家的艺人相应新作品采取不宣传 遏止在自己Spotify宣传的机会和给予少量宣传。
Spotify has explicitly told artists who offer Apple Music exclusives that their music won't be included on featured playlists, and Spotify has also "buried" their songs in its search rankings. The music streaming service has reportedly been using these retaliatory tactics for about a year.
Spotify告诉艺人提供AM独家的艺人相应作品不会在Spoify的列表内出现，不给加入播放列表，而且歌迷在Spotify的搜索列表内也不会看到艺人的相应作品索引，采取封锁政策。
Spotify has been retaliating against musicians who introduce new material exclusively on rival Apple Music by making their songs harder to find, according to people familiar with the strategy. Artists who have given Apple exclusive access to new music have been told they won't be able to get their tracks on featured playlists once the songs become available on Spotify, said the people, who declined to be identified discussing the steps.
Spotify's tactics may not affect major artists in a significant way, but according to Bloomberg, the service has also threatened smaller acts who introduce their music on Beats 1 Radio with Zane Lowe.
这个政策对大牌艺人的影响不大 但绝大多数的艺人会受到影响。
Earlier this week, Universal Music Group CEO Lucian Grange told employees that UMG is now prohibiting its artists from offering music exclusives, meaning popular content from Katy Perry, Taylor Swift, The Weeknd, Kendrick Lamar, and more, will no longer be eligible for debut solely on Apple Music. UMG's new policy has already affected Apple, preventing Apple Music from inking a deal with Lady Gaga.
Spotify对在AppleMusic做过短期/长期独家的艺人相应新作品采取不宣传 遏止在自己Spotify宣传的机会和给予少量宣传。
Spotify has explicitly told artists who offer Apple Music exclusives that their music won't be included on featured playlists, and Spotify has also "buried" their songs in its search rankings. The music streaming service has reportedly been using these retaliatory tactics for about a year.
Spotify告诉艺人提供AM独家的艺人相应作品不会在Spoify的列表内出现，不给加入播放列表，而且歌迷在Spotify的搜索列表内也不会看到艺人的相应作品索引，采取封锁政策。
Spotify has been retaliating against musicians who introduce new material exclusively on rival Apple Music by making their songs harder to find, according to people familiar with the strategy. Artists who have given Apple exclusive access to new music have been told they won't be able to get their tracks on featured playlists once the songs become available on Spotify, said the people, who declined to be identified discussing the steps.
Spotify's tactics may not affect major artists in a significant way, but according to Bloomberg, the service has also threatened smaller acts who introduce their music on Beats 1 Radio with Zane Lowe.
这个政策对大牌艺人的影响不大 但绝大多数的艺人会受到影响。
Earlier this week, Universal Music Group CEO Lucian Grange told employees that UMG is now prohibiting its artists from offering music exclusives, meaning popular content from Katy Perry, Taylor Swift, The Weeknd, Kendrick Lamar, and more, will no longer be eligible for debut solely on Apple Music. UMG's new policy has already affected Apple, preventing Apple Music from inking a deal with Lady Gaga.
